Người tạo nội dung Selkirk Pickleball

Tier 1: Ambassadors

Our Strategic Allies: trusted top talent, always-on, exclusive.

These influencers represent Selkirk's most trusted and elite talent—reliable, collaborative, and exceptional communicators. As exclusive partners, they embody the highest standards of the brand. Below are the key qualities that define a Selkirk Ambassador.

• Well-established in the pickleball community.
• Knowledgeable about Pickleball and the Pickleball community
• Dependable and quick to respond, ensuring smooth collaboration.
• Exemplify our brand values and actively support our marketing initiatives.
• High engagement and consistent growth
• In tune with their audience, understands their community's needs/wants.

Tier 2: Content Creators

Our on-demand partners: Credible, authentic, non-exclusive, product focused.

These creators help us in more specific cases than our ambassadors. Here are some highlights on what it means to be a Selkirk Content Creator:

• Strong potential for growth and expanding influence
• Consistently creates high-quality, engaging content
• Highly influential within their niche or community
• Moderate number of followers, engagement rate, growth rate, audience quality score (AQS), and audience relationship health.

Tier 3 - Friends of the Brand (FoB)

Our friends: influential, adjacent audiences, minimal requirements

These creators are our friends and help us increase our brand awareness or the sport of pickleball. Here are some highlights on what it means to be a Friend of the Brand:

• Passionate about building and engaging with the pickleball community.
• Influential on the courts, setting an example for others.
• Proudly represent the Selkirk brand and our values.